DigiFest Postcard
Variable Data Design
This project aimed to create a variable data postcard for DigiFest Spring 2024. Done using Data Axle Reference Solution to create a database based on a variety of industries with potential interest in DigiFest. The said database is split into three categories with two subcategories. Allowing for a total of 6 variations of the same postcard tailored to the industry and gender of the receiver with XMpie. Design concepts were used to represent DigiFest’s transformative nature. Using abstract imagery in tandem with imagery of the intended industry and gender.
